Growing up with a deep love for music, Danson Kok’s interests in visual media took root in other interlinking forms of popular culture, such as design and filmmaking. Deciding between design and filmmaking at university, he eventually decided to pursue the latter. While his appreciation for filmmaking had initially begun in film music, his interests in visual storytelling quickly outgrew his musical inclinations. From his studies and exposure to filmmaking and popular media at large, he has become primarily concerned with how people interact with and learn from popular media, and how that continually shapes people’s worlds.