[PANEL 3] DIGITAL EXPANSION: POST-FESTIVAL ROUTES

*SCAPE Gallery | 10 November 2024 | 1.30PM – 3PM

Aside from festival screenings and curated programmes, short films do not usually have an easily accessible platform to be screened on. Join us as we explore the potential of local distribution channels to reach a wider audience while considering the challenges and practicality of online screenings. We will also uncover the secrets to maximising the impact of your short films in the digital stratosphere: learn how digital distribution and viewership data can be utilised to extend the longevity of your short films beyond traditional festival routes.

Pearlyn Lee

Pearlyn Lee is Director of Sales and Marketing at CinemaWorld. She comes with more than 25 years of experience in sales, marketing and operations throughout Asia and South Asia in the media industry. A founding team member, she is responsible for the revenue and distribution of CinemaWorld services. Since the establishment of CinemaWorld in 2012, and the brand extension of CinemaSHORT in 2020, Pearlyn has been instrumental in the launch of CinemaWorld and CinemaSHORT services in more than 10 territories throughout Asia and South Asia.

Geraldine Cheng

Geraldine Cheng is Manager of the Education and Programmes team at Objectifs – Centre for Photography and Film, where besides coordinating centre and school workshops, she also assists with Objectifs’ film-related programmes, such as FreshTake! and the Objectifs’ Film Club. Previously a Literature educator, Geraldine greatly enjoys working on projects that nurture and hold space for the voices and vision of youths and young adults.

OKJ (Ong Kah Jing / 王傢靖)

OKJ (Ong Kah Jing / 王傢靖) is an independent documentary filmmaker with a focus on culture. His unique approach to filmmaking involves immersing himself deeply in the subject matter, often for over a year, so as to do justice to stories. With a multi-disciplinary background in Hospitality and Business, it offers him fresh perspective and opens doors for innovative collaborations. Recent milestones include having his works featured on Singapore Airlines inflight entertainment system and creating a new documentary podcast supported by the Lee Kuan Yew Fund for Bilingualism.