A passionate and free-spirited creative, Apple Ong is a freelance Art Director who enjoys creating imagery and bringing it to life. Guided by the belief that “every piece of fiction, like all great stories, is rooted in truth,” she approaches each project with a focus on authenticity and storytelling.

She is especially drawn to narrative work, where she explores characters and the worlds they inhabit, crafting environments that enhance both mood and meaning. At the same time, she works across commercial assignments, from still photography and branded campaigns to large-scale productions.

Her adaptability and collaborative spirit have led her to projects in Malaysia, America, China, and Korea, where she continues to merge design with story - creating worlds that resonate with imagination and human connection.